Privacy Policy

Expecto — AI Photo Generator

We believe your data should remain yours. This document outlines how we protect your privacy.

Last Updated: April 21, 2026

visibility At a Glance

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No name or email needed — anonymous sign-in

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Photos used only for AI image generation

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Face detection runs entirely on your device

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No location tracking, no data selling, anonymous by default

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You can delete your data at any time

database Data Collection

Photos You Provide

Uploaded selfies stored on your device and secure cloud storage, used solely for AI image generation.

When uploading selfies, photos remain on your device and secure cloud servers. They are sent to our AI service for processing to generate styled images per your requests.

Users can delete photos anytime via Settings, with temporary files auto-deleted after 24 hours.

Anonymous Account

No name, email, or personal info collected. A unique anonymous ID links your data.

The app uses anonymous authentication without collecting identification data. A unique identifier links photos, images, and credits without personal identification.

Face Detection

The App uses on-device face detection to verify that your uploaded photos contain a face.

This processing happens entirely on your device — no facial recognition data is sent to our servers or any third party.

shopping_bag Purchases & Payments

If you make in-app purchases (credits or subscriptions), transaction records are managed by Apple and our payment processor.

We do not have access to your payment details such as credit card numbers. We only receive confirmation of purchase status and your credit balance.

hub Third-Party Services

Google Cloud Services

Account management, cloud storage, database, push notifications, analytics, crash reporting, and performance monitoring.

AI Processing Service

Your photos are sent to our third-party AI image-processing service to generate your styled images. This service runs on servers located in the United States, so generating an image involves transferring your photo internationally, including outside the EU/EEA and Türkiye. Your photo is used only to produce the image you request; it is not shared publicly or sold.

Payment Processor

In-app purchase and subscription management.

Apple

App Store purchases and device-level services.

Amplitude (Product Analytics)

In the iOS app, we use Amplitude to understand anonymous product usage and improve features. Only event-level data tied to an anonymous device ID is sent — no personal information, no advertising identifiers (IDFA), and no cross-app tracking.

Google AdMob (Rewarded Ads)

The iOS app offers an optional rewarded-video flow via Google AdMob so users can earn free generation credits by watching short ads (capped at 3 per day, enforced server-side). If you grant iOS App Tracking Transparency permission, AdMob may use your Advertising Identifier (IDFA) to personalize ads; if you decline, only non-personalized contextual ads are shown. Coarse location may be derived from your IP for ad context. You may decline to watch ads at any time — credit packs and a subscription remain available.

Website Analytics (Google Analytics 4)

On expecto.web.app, we use Google Analytics 4 with Consent Mode v2 to measure traffic and referrers (e.g. search engines, ad campaigns). No analytics cookies are set until you accept the cookie banner. If you decline, only cookieless pings are sent for aggregate traffic modeling. IP addresses are anonymized. This applies to the website only — the iOS app does not use GA4.

lock Security & Storage

Photos and generated images are stored on:

smartphone

Your Device

In the App's private storage

cloud

Cloud Storage

Encrypted at rest and in transit

We use industry-standard security measures to protect your data. However, no method of electronic storage is 100% secure.

Technical & Crash Data

We collect anonymous technical data to improve app stability and performance:

  • Crash reports (device model, OS version, crash logs)
  • Performance metrics (app launch time, network latency)

This data is collected through crash reporting and performance monitoring tools. It does not contain any personal information or photos.

gavel Your Rights

What We Do Not Collect

  • block No name, email, or contact info
  • block No direct camera access
  • block No location data
  • block No cross-app tracking unless you opt in via iOS ATT
  • block We do not sell your data to third parties

Data Retention & Deletion

You can delete your photos at any time from the App's Settings. Generated images can be removed from the Gallery.

Temporary files are automatically deleted after 24 hours. If you stop using the App, your cloud-stored data may be periodically cleaned up after an extended period of inactivity.

Children's Privacy

The App is not intended for children under the age of 13. We do not knowingly collect information from children under 13.

If we become aware that we have inadvertently collected data from a child under 13, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you through the App.

Continued use of the App after changes constitutes acceptance of the updated policy.

verified_user Regulatory Compliance

Expecto is designed to comply with applicable data protection regulations. While the App collects minimal data and operates anonymously, we recognize and respect user rights under the following frameworks:

GDPR (EU/EEA)

Under the General Data Protection Regulation, users in the EU/EEA have the right to access, rectify, delete, port, and object to the processing of their personal data. Expecto does not collect your name or email, but it does process some personal data under the GDPR, including device and (with your consent) advertising identifiers, your uploaded photos, and usage data, some of which is transferred internationally. You can delete your data anytime from the App's Settings, and you may contact us to exercise these rights.

KVKK (Turkey)

Under Turkey's Personal Data Protection Law (KVKK), users have the right to learn whether their personal data is processed, request access or deletion, and object to automated decisions. Expecto does not collect your name or email, but it does process certain personal data, including anonymous and device identifiers, your uploaded photos, and, if you consent via App Tracking Transparency, your advertising identifier (IDFA). You may exercise your rights by contacting us.

For data protection inquiries or to exercise your rights, contact us at uguraltintas17@gmail.com.

help Frequently Asked Questions

Are my photos shared with anyone?expand_more
Your photos are only sent to our AI processing service to generate styled images. They are not shared publicly, sold, or used for any other purpose. No other users can see your photos.
Do I need to create an account?expand_more
No. The App uses fully anonymous authentication. You do not need to provide an email, name, or any personal information. Everything works automatically.
Does the App use facial recognition?expand_more
The App uses Apple's on-device face detection only to check that your photo contains a face. This is not facial recognition — it does not identify who you are. The processing happens entirely on your iPhone, and no facial data leaves your device.
How can I delete my data?expand_more
You can delete your photos from Settings > My Photos in the App. Generated images can be removed from the Gallery. If you uninstall the App, cloud data will be automatically cleaned up after a period of inactivity.
Does the App track my location?expand_more
The App does not request GPS or precise location. It includes an optional rewarded-ads feature (Google AdMob): a coarse location may be derived from your IP for ad context, and only if you grant App Tracking Transparency permission, your advertising identifier (IDFA) may be used to personalize ads. If you decline, you are not tracked across other apps and only non-personalized ads are shown.
What happens to my data if I delete the App?expand_more
Local data on your device is immediately removed when you delete the App. Cloud-stored data (uploaded photos and generated images) will be automatically cleaned up after an extended period of inactivity.
Is my payment information stored by the App?expand_more
No. All payments are processed by Apple through the App Store. We never see or store your credit card number, billing address, or other payment details.

Have questions about our privacy practices?

uguraltintas17@gmail.com